Upon joining Troyka-TC (GFC) in 2016 as director of marketing, one clear directive was imparted upon Connie Dettman: fix the website.
OK, so maybe her job description was a bit more detailed than that one task. However, the Madison, Wisconsin-based dealership knew well what Dettman would soon discover: the company’s website needed a bit of massaging to become a more effective tool, especially in its role of providing inbound opportunities that could be converted into sales. The site she inherited was rich in text, lacked photos and valuable content, and had absolutely zero lead generation capabilities. READ MORE...
