Office-sized technology is ready to print your on-demand marketing materials. What will you create, today?
Print marketing is a cost-effective way to complement and add dimension to your online marketing campaigns. And businesses have more options than ever before to reduce outsourcing costs and produce fast, effective marketing materials – in-house – migrating formerly offset press jobs onto smaller, more-efficient, office-sized printers.
Printed marketing materials often have a longer lifespan than their online counterparts. That’s why they are an excellent way to increase brand recognition, grow your audience, present visual information and promote longer-term sharing of materials.
Your sales force will appreciate the opportunity to have marketing materials to leave behind at their next in-person sales call. Make sure they are prepared with materials customized with their contact information and more.
RELATED: Variable Data Printing: What Is It and How Does It Work?
While your current office printer may do the trick for a quick flyer, many Marketing teams have been investing in larger, multifunctional printers in order to keep more of their printing in-house. Examples of marketing materials produced are only limited by your imagination, but include direct mail, posters, brochures, flyers, event invitations, printed presentation slides, case studies, testimonials, catalogs, letterhead/envelopes and thank you cards.
In addition, large format printers are increasingly being used by Marketing staff to print large posters, banners, trade show graphics and wall/floor vinyl decals.
RELATED: When Large Volume Printing Projects Require More
As multifunctional printers have become more powerful, versatile and efficient, many marketing teams are increasingly bringing their printing in-house. Today’s multifunctional printers combine high-volume, quality printing and a compact footprint. Keeping your printing in-house provides a faster turnaround for production of your customized and time sensitive marketing and event materials. Here’s some of the machines that are most popular with Marketing teams:
Canon imagePRESS Lite C270
The Canon imagePRESS Lite C270 multifunctional printer offers high-volume office functionality along with professional quality, featuring:
Ricoh Pro C5300s Series
The Ricoh Pro C5300s series multifunction printer is a right-sized solution for marketing teams. This machine offers high-quality with a wide range of finishing options, featuring:
Did you know that 68% of Americans have purchased a product or service simply because a sign caught their eye?
More companies than ever before are acquiring their own large format printers to keep sign and display graphics printing in-house and reduce outsourcing costs. Whether it’s an outdoor banner or a poster in the window, catch the eye of your passers by and invite them into your store. Here’s some popular large format printing options to consider.
Canon imagePROGRAF GP-4000
The Canon imagePROGRAF GP-4000 is a 44” large format printer designed for 10-Color pigment based ink, plus Fluorescent Pink Ink for a wider color gamut. This innovative printer is ideal for supporting in-house production of large format prints and features:
Ricoh MP W6700SP
The Ricoh MP W6700SP helps you lower costs while providing the flexibility you need to print crucial black-and-white graphic documents in-house such as maps and schematics. This large format plotter features:
Many businesses try to predict their printing needs for the next three years. While this is great in theory, it may be difficult to do in practice. Instead, consider a printer that could be adapted to your future needs. The ability to upgrade your printer, could be valuable in the long run. Expansion options could include a scanner, folder, additional paper capacity or more working memory.
Leasing can be a powerful alternative to purchasing and Troyka-TC (GFC) offers flexible financing with in-house leasing options. Leasing equipment can conserve cash flow, hedge against inflation, minimize invoices and reduce tax liability. GFC Leasing provides a personalized, flexible way for clients to lease business equipment and services. We offer flexible terms, straightforward end-of-lease options and, best of all, GFC Leasing will never sell your lease to a third party.
